AI can write content faster than humans. But should you use it? Here's a balanced view.
Where AI Content Works Well
- Product descriptions: Especially for large catalogues
- First drafts: Starting point for human refinement
- Data-driven reports: Turning numbers into narratives
- Social media: Variations and A/B testing
- Internal documentation: Where perfection isn't critical
Where AI Content Falls Short
- Thought leadership: Lacks genuine expertise and insight
- Brand voice: Can feel generic without heavy editing
- Technical accuracy: May hallucinate facts
- Emotional connection: Often lacks warmth
Best Practices
- Always review: Never publish AI content without human editing
- Fact-check: Verify all claims and statistics
- Add value: Include original insights and examples
- Maintain voice: Edit to match your brand tone
- Disclose appropriately: Be transparent where relevant
The Verdict
AI is a powerful tool for content creation, but it's best used as an assistant rather than a replacement for human creativity.
Need help implementing AI content tools? Contact PYCO IT.