Millions of apps compete for attention. ASO helps yours stand out.
What is ASO?
App Store Optimisation is like SEO for app stores. It improves your visibility in search results and increases conversion to downloads.
Key Ranking Factors
App Title
Include your main keyword. Keep it memorable and clear. 30 characters for iOS, 50 for Android.
Keywords (iOS) / Description (Android)
Research what users search for. Use relevant terms without stuffing.
Screenshots & Video
First impressions matter. Show your best features. Use captions to explain benefits.
Ratings & Reviews
Higher ratings = better rankings. Prompt happy users to leave reviews (at the right moment).
Downloads & Engagement
Initial download velocity matters. Retention signals quality to the algorithm.
Quick Wins
- Update your screenshots with current UI
- A/B test your icon
- Respond to all reviews
- Localise for key markets
- Update regularly to stay fresh
Measuring Success
- Keyword rankings
- Impression to download conversion
- Organic vs paid downloads ratio
Need help with app store optimisation? Contact PYCO IT.