Choosing a cloud provider is a significant decision. Here's our practical comparison.
Amazon Web Services (AWS)
Best for: Most use cases, especially startups and enterprises
- Largest market share and most mature
- Widest range of services
- Best documentation and community
- Can be complex to navigate
Microsoft Azure
Best for: Microsoft-heavy environments
- Excellent Office 365 and Windows integration
- Strong enterprise relationships
- Good hybrid cloud options
- UK data centres for compliance
Google Cloud Platform
Best for: Data and AI workloads
- Best-in-class machine learning tools
- Strong Kubernetes support (they invented it)
- Competitive pricing
- Smaller market share
Our Recommendation
For most UK businesses, AWS offers the safest choice with the most flexibility. Azure makes sense if you're heavily invested in Microsoft. GCP excels for data-intensive applications.
Need help choosing? Talk to our cloud team.