Getting traffic is only half the battle. Here's how to convert more visitors into customers.
The CRO Process
- Analyse: Identify where users drop off
- Hypothesise: Why are they leaving?
- Test: A/B test your solutions
- Implement: Roll out winners
- Repeat: Continuous improvement
High-Impact Areas
Headlines
Your headline has 3 seconds to grab attention. Be clear about the value you offer.
CTAs (Calls to Action)
Make them stand out. Use action-oriented language. Test colours, text, and placement.
Forms
Fewer fields = more completions. Only ask for what you need.
Page Speed
Every second of delay costs conversions. Optimise for speed.
Social Proof
Reviews, testimonials, case studies, client logos. People trust what others trust.
What to Test
- Headlines and subheadlines
- CTA button text and colour
- Form length
- Images and videos
- Pricing presentation
- Page layout
Tools We Recommend
- Google Optimise (free)
- Hotjar for heatmaps
- Google Analytics for data
Need help improving conversions? Contact PYCO IT.