Getting traffic to your online store is hard. Converting that traffic is harder. Here are proven tactics.
Product Pages
- High-quality images from multiple angles with zoom
- Clear pricing with no hidden costs
- Compelling descriptions focusing on benefits
- Customer reviews with photos
- Stock availability clearly shown
Checkout Process
- Guest checkout option (don't force registration)
- Progress indicator showing checkout steps
- Multiple payment options including PayPal
- Clear delivery information before payment
- Trust badges and security indicators
Site-Wide
- Fast loading under 3 seconds
- Mobile optimised checkout
- Easy navigation with search
- Live chat for questions
- Abandoned cart emails to recover sales
Want to improve your e-commerce conversions? Talk to PYCO IT.