Can't afford to launch on both platforms? Here's how to choose.
UK Market Share
In the UK, iOS and Android are roughly equal at around 50% each, but your target audience may differ significantly.
Choose iOS First If...
- Target audience is higher income
- Users more likely to pay for apps/in-app purchases
- Targeting professionals or creatives
- Need a polished first impression
- Investor pitch (investors often use iPhones)
Choose Android First If...
- Targeting wider demographics
- Business model is ad-supported
- International markets are important
- Need flexibility in distribution
- Budget is very constrained
Consider Both From Start If...
- Using cross-platform frameworks (React Native/Flutter)
- Both platforms critical to success
- Budget allows parallel development
The Data Approach
Look at your website analytics. What devices do your current users have? That's your answer.
Need help planning your mobile strategy? Talk to PYCO IT.