A one-second delay in page load time can reduce conversions by 7%. Here's how to speed up your site.
Why Speed Matters
- 53% of mobile users abandon sites that take over 3 seconds
- Google uses speed as a ranking factor
- Slow sites frustrate users and damage brand perception
Quick Wins
1. Optimise Images
Use modern formats (WebP), compress images, and implement lazy loading.
2. Enable Caching
Browser caching stores files locally so repeat visits are faster.
3. Minify Code
Remove unnecessary characters from CSS, JavaScript, and HTML.
4. Use a CDN
Content Delivery Networks serve files from servers closer to users.
5. Upgrade Hosting
Cheap shared hosting is often the bottleneck. Consider VPS or cloud hosting.
Testing Your Speed
Use Google PageSpeed Insights, GTmetrix, or WebPageTest to measure your current performance and get specific recommendations.
Need help speeding up your site? Talk to our team.